About Us

Jaimie Nicole, the company you know and love today, was born out of necessity. Founder and head designer Jaimie Nicole Scheiner created an opportunity out of a common personal problem. Whenever she would go shopping for bracelets, she was never able to find any that fit her tiny wrist. Determined to rock a killer arm party, Jaimie began creating custom bracelets for herself and launched Jaimie Nicole from her couch in 2010! People noticed the jewelry she was wearing, and the compliments she received gave her the confidence to pursue jewelry design as a full-time career. The incredible beaded bracelet stacks are what put Jaimie Nicole on the map. As we continue to grow and evolve, so does our jewelry. Our goal is to constantly push design boundaries and to incorporate different textures, shapes, and aesthetics in our future collections.

The most important thing to Jaimie is a happy customer, and this is reflected in the company’s core values.
  • Delight customers
  • Be Kind
  • Be a leader
  • Dream big
  • Work hard
  • Have fun
Jaimie attributes the success of Jaimie Nicole to a desire within herself to create the same confidence in others which allowed her to pursue a dream she didn’t even realize that she had. It truly lifts her spirits to see her customers smiling and excited about their jewelry purchases.

Jaimie Nicole believes in every day luxury. We strive to make easy, wearable jewelry at an attainable price point, while using quality materials such as sterling silver, 14k gold filled and semi-precious stones.

Giving back is also something that is very important to Jaimie Nicole. Throughout the years we have partnered with many local and national charities, donated jewelry for a variety of causes, taught jewelry classes, and provided young women with mentorships. We are continuously seeking out more opportunities to help and make change.

Jaimie Nicole has been gaining popularity and has been recently featured on several different television shows and magazines. Our jewelry has appeared on The Today Show twice as a part of the “Steals and Deals” segment, Deco Drive and CBS 4. Local newscasters are frequently seen rocking their Jaimie Nicole on air. Magazine is another great press opportunity for Jaimie Nicole. Indulge Magazine, Good Housekeeping, Ocean Drive Magazine, and Brickell Magazine are just a few of the publications that have featured our jewelry as a must-have. Supermodel, Adriana Lima was spotted in Harper’s Bazaar rocking a Jaimie Nicole necklace. Visit our Press page to learn more about who’s been wearing and talking about Jaimie Nicole.

Q & A with Jaimie Nicole Shepard Scheiner, Designer and Founder of Jaimie Nicole.

One thing you never leave home without?
I’ve recently become a ring addict. I love mixing and matching all our different stackable rings. This is a great way to boost any outfit and a way to express the way I’m feeling each day.

Favorite vacation destination?
The Bahamas. Growing up in Miami, the Bahamas was always a quick vacation destination. I have such great memories relaxing and having fun with family and friends on the pink sand and turquoise waters.

Trends you’re loving right now?
I am currently obsessing over the rainbow trend! Most colorful and vibrant trends catch my eye, but this one is here to stay!

Favorite piece of jewelry?
My go-to jewelry consists of a gold arm party, colorful rings, and our facing out hoops. All these pieces are perfect for my on-the-go lifestyle.

Where do you find inspiration?
Honestly, everywhere. I always keep my eyes open. You never know when something will inspire you. My clients are also great inspiration. I love seeing how they style their Jaimie Nicole pieces.

Latest splurge?
My wedding dress. That is most likely my biggest splurge EVER! It was worth every penny (or quarter) I felt like a princess.

Best jewelry advice?
If you love it, wear it! I have several clients ask me where they would wear a certain piece of jewelry and my response is “wholefoods, dinner, or out on the town.” You shouldn’t keep your jewelry in hiding. Wear it and enjoy it!

Best life advice?
Finding a passion and a purpose will help keep your life happy and fulfilled.

What is one thing people would be surprised to find out about you?
I was a dancer growing up and still enjoy my weekly dance class. Nothing clears my mind more than shaking it!